hotDiggityBlog » TweeterTops

Great movie. Great story.

hotChickityDog — Mon, 26 Oct 2009 00:35:23 +0000

Film made for $15000 hits number one.

With weeks of viral marketing and a promotional campaign driven by social networks like Twitter and Facebook behind it, Oren Eli’s Paranormal Activity (Paramount) expanded into just under 2,000 theaters on Friday and successfully took the box office with an estimated $22 million and an astounding cumulative gross of $62.5 million after less than a month in theaters. It’s surely going to be considered one of the memorable phenomena of 2009, having cost less than $15,000 to produce, the rights sold to Paramount for roughly $300,000 and then being distributed by one of the most unique and unconventional methods we’ve seen in some time.

See the full story here.

I didn’t see it. I was too afraid. But the social media component is worth close examination.

Why does social media carry the message so quickly and efficiently? It works on many levels, making it a strong communication tool in building relationships.

Free exposure.
Social media is highly rewarded in the search engines.
It’s a way to renew each moment, as you wish.
Segment audiences, if appropriate, aggregate data at will.
Demonstrate history, credentials, samples, process, etc.
Trackable.
Logs of detailed information about visitors, from where visitors are to what page directed them to your page, much data is available.
Easily audit ad effectiveness, editorial reach, competition, etc.

More to come … bird wants to eat my monitor.

Friday finds me dog-tired but waggin’.

hotChickityDog — Sat, 29 Aug 2009 00:28:06 +0000

It’s been a very fast long week. Thank you to all of my friends, my family and my clients that pulled together and made some crazy-wonderful things happen very quickly. We are going to Kansas City, and we are going to rock!

We booked two Chatter Box accounts and we sold three or four Tweeter Tops. Four web sites and two blogs. We built an awesome logo for a good cause and stuff I can’t remember. Oh yeah, we were interviewed by __________… that’s HUGE ! Can I tell ? I don’t know. But, CC is just adorable, and if that’s what being interviewed is like, bring it on. Loved her !

Thank you, everyone ! For so much happy.

I look forward to putting these and other projects on display – right here at hotDiggityBlog.

Stay tuned.

Stay away from Twitter. Let her heal.

hotChickityDog — Thu, 06 Aug 2009 22:19:41 +0000

Twitter has been down, or working intermittently, all day. Just on the heels of my TweeterTops launch. Just yesterday. Our first TweeterTops branded Twitter background is below. You could try linking to it on Twitter, but you’d be denied. Or, at least you have an 85% chance to be denied. Who wants to risk those odds. More importantly, Twitter was hit with a denial of service attack (DOS) – which means too many computers are trying to access the site, due to the malicious activities of a clever hacker. So, don’t go there, you will only make her sicker.

We’ll be patient, while Twitter unravels a hacker’s accomplishment.

Below you’ll see the custom Twitter background we did for Orange County Drum & Percussion. OCDP is one of my favorite clients and are perfect for the first-ever free TweeterTops background … TweeterTops will give a free custom Twitter background each day to the Tweeter that posts the best tweet about TweeterTops. Simply use @TweeterTops in a tweet, and you are in the running for that day’s free TweeterTops custom background. Make it good. This is worth $100. (If no tweets post, TweeterTops will find a worthy Twitter account that day.)

Here’s a link to Twitter’s blog … they are on this outage, in the meantime, stay away from Twitter, let her heal.